IAM Writing Style Guide
Good essay writing is a skill acquired rather than learnt. Approaches vary from person to person and will depend on one's experience in essay writing, almost to the point where a style of writing will be as individual as a signature. Hence each author on our sites should have their own account and follow this style guide.
This guide is for you to be able to write great blog posts for IaM. You may already be quite comfortable writing essays and if so, you will have a definite feel for what works for you. If, on the other hand, you are new at the game or don't seem to be getting the marks you feel your efforts deserve, then we encourage you to follow the advice in Section 2 on preparation and research and then promotion in the final section. The same applies to Section 3 on the structure and Section 4 on style, but the contents of these sections can also serve as a basis for self-assessment - even for the experienced - before that final draft is submitted. There is a checklist at the end - use it!
