Venice To Double Entry Fee in 2025

Venice‘s entry fee scheme, introduced to manage tourist crowds, is set to double next year. Despite initial efforts, the current fee has not significantly reduced visitor numbers, prompting local authorities to increase the fee from 5 euros to 10 euros next year.

Earlier this year, the Italian city implemented a 5-euro entry fee on busy weekends. However, this measure has not deterred tourists. The city, which attracts around 30 million tourists annually—70% of whom are day-trippers—continues to face overwhelming crowds. UNESCO has previously warned that Venice might lose its World Heritage status if the overcrowding persists.

Despite its aim to reduce the social and environmental impacts of mass tourism, the pilot scheme, which ended on July 14, did not achieve the desired reduction in visitors. Instead, it generated significant revenue.

Results and Reactions

City data reveals that during the first 11 days of the scheme, an average of 75,000 visitors per day were recorded, surpassing numbers from the previous year. Giovanni Andrea Martini, an opposition City Council member, criticised the scheme as ineffective in reducing tourist numbers.

Tourism and Social Cohesion City Councilor Simone Venturini acknowledged the persistent crowds, stating, “No one expected that all the day trippers would miraculously disappear.”

From May to July, the entry fee generated approximately 2.19 million euros, which will be used for essential services in Venice.

Addressing Overtourism

Venice's over-tourism is fueled by globalisation, the rise of a global middle class, and social media promotion. The city's finite space remains a challenge as demand for visiting Venice grows. Authorities hope that increasing the entry fee will help manage the influx of tourists.

The current entry fee applies only to day-trippers and covers 29 of the busiest days each year, generating three times the expected revenue. Next year, the scheme will likely apply to the same days but with a higher price. However, there are discussions about offering a reduced rate of 3 euros for advance bookings.

Additional regulations in Venice to avoid overcrowding include prohibiting swimming in the canals and imposing a €250 penalty for those found sitting on sidewalks and bridges.

Aside from Venice, other Italian destinations such as Sardinia and the Amalfi Coast are taking steps to limit tourist numbers.

Italy's proactive approach to combating overtourism is a critical step towards combining the economic benefits of tourism with the preservation of its environmental and cultural treasures.

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