New Zealand Seeks High-Quality Tourists
Tourism New Zealand (TNZ), the official destination marketing organisation for the country, is launching its first global campaign following its reopening after the COVID-19 pandemic, calling on international travellers to experience transformational tourism with the “If You Seek” campaign.
The aim was to reach high-quality visitors who TNZ believed would explore more deeply, spend more and engage with our culture and environment respectfully.
The campaign includes videos across social media and television channels in New Zealand, Australia, the United States, China, the United Kingdom, Singapore, Japan, Germany, India, Korea and Canada. The videos feature sensory experiences that combine some of New Zealand’s greatest attractions with its culture, natural environment and people to showcase the relationship between a traveller and his or her destination.
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As travel restrictions ease, some countries are being more selective about who they welcome post-pandemic.
Reducing overtourism could have a positive impact on the environment and local communities in popular destinations.
New Zealand’s post-pandemic tourism recovery scheme has its sights set on high-net-worth individuals who can spend more and stay longer. The country plans to better manage the tourism industry by avoiding overcrowding and improving sustainability.
Entry to New Zealand
New Zealand finally reopened its borders in August 2022.
Travellers heading to New Zealand are currently required to have a traveller visa or complete the New Zealand Electronic Travel Authorisation form, complete the New Zealand Traveller Declaration form prior to arrival and present proof of full vaccination as defined by the country.
To enter New Zealand, travellers no longer need to get a pre-departure test.
Travellers will be provided with COVID-19 rapid antigen tests upon arrival, which they are to use to self-test upon arrival or the day after, and again on the fifth or sixth day after arrival.
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