Market Research Analysts

Market Research Analysts

Market research analysts research market conditions to examine potential sales of a product/service, who help companies understand what product/service people want, who will buy them, and at what price.

Job Description

  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
  • Understand business objectives and design surveys to discover prospective customers’ preferences.
  • Perform valid and reliable market research SWOT analysis.
  • Monitor and forecast marketing and sales trends.
  • Provide competitive analysis on various companies’ market offerings, identify pricing/business models, sales and methods of operation.

Requirement   

  • Ability to interpret large amounts of data.
  • Strong communication and presentation skills.
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office.
  • Adequate knowledge of data collection methods (focus groups, surveys etc).
  • Strong analytical and critical thinking.
  • Bachelor degree in Statistics, Marketing or related field.

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