Virgin Australia Launches Middle Seat Lottery
Offering neither a window view nor easy access to the lavatory, the middle seat is indisputably the least desirable spot to sit on a flight.
On 24 October 2022, Virgin Australia launched the Middle Seat Lottery which aims to make the middle seat the most attractive option on the plane. The scheme is only open to those who sit in the middle seat during a flight. Eligible passengers should also need to be a Velocity member, aged 18 or over, and reside in Australia.
“Virgin Australia is an airline that's doing things differently and we are having a lot of fun coming up with exciting innovations to make every part of the travel experience more wonderful,”
“Now we're giving our loyal guests the opportunity to win from a prize pool valued at over $230,000 for simply sitting in a middle seat.”Jayne Hrdlicka, the chief executive officer of Virgin Australia Group
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Each week until 23 April 2023, a different prize will be awarded to the winner of a lucky draw. Among the innovative gifts up for grabs are a full-day helicopter pub crawl and a two-night holiday in Cairns including flights, accommodation, and a bungee jump.
Travellers could also win Virgin's “Platinum Velocity” frequent flyer status for one year in addition to a whopping one million Velocity Points as well as a few refurbished, themed gallery carts. It was reported that with that many points you could buy round-trip tickets from Sydney to Melbourne 64 times.
The prize of the week will be posted on the Virgin Australia website.
Interested in trying your luck? Talk to us in the comment section below.
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